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Create Your Social Media Master Plan
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90
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Module 5 – Review and Refine
Module 4 – Craft Your Blueprint for Social Media Success
2 Topics
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Lesson Content
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Lesson 1: Your Blueprint for Social Media Success
Lesson 2: Create Your Content Calendar
Module 3 – Develop Your Content Strategy
6 Topics
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Lesson 1: Social Media Content Formats
Lesson 2: Content Curation
Lesson 3: Consistency is Key
Lesson 4: Create Content that Increases Engagement
Lesson 5: Create Content that Converts
Lesson 6: Establish the Perfect Content Mix
Module 2 – Assess Your Existing Social Media Platforms & Set Goals
4 Topics
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Lesson 1: Conduct a Social Media Check-Up
Lesson 2: Paint a Clear Picture of Where You Stand
Lesson 3: Set Goals that Further Your Business Objectives
Lesson 4: Set Platform-Specific SMART Goals
Module 1 – Identify the Content You and Your Audience Love
4 Topics
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Lesson 1: What Inspires You?
Lesson 2: What Inspires Your Audience?
Lesson 3: Dig Deeper – Understand What Makes
Your Audience Tick
Lesson 4: Focus on Your Audience’s Favorite
Channels
Introduction
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