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Build a Community Around Your Brand

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Course Content

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Introduction
Module 1 – Why You Need a Brand Community 2 Topics
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Lesson 1: Your Business Needs a Community
Lesson 2: Your Brand Message
Module 2 – Pick the Right Community for Your Business 3 Topics
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Lesson 1: Set Goals for Your Community
Lesson 2: Identify Your Ideal Community Members
Lesson 3: Bring Your Community to Life
Module 3 – Lay the Foundations for Your Community 2 Topics
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Lesson 1: Describe Your Community
Lesson 2: Define the Rules of Your Community
Module 4 – Attract Community Members 2 Topics
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Lesson 1: Add People to Your Community
Lesson 2: Onboard New Members
Module 5 – Encourage Engagement and Provide Leadership to Your Community 3 Topics
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Lesson 1: How to Manage Your Community
Lesson 2: Encourage Engagement with Your Content
Lesson 3: Encourage Interaction Among Members
Module 6 – Leverage Your Community to Grow Your Business 3 Topics
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Lesson 1: Seek Feedback from Members
Lesson 2: Collect Testimonials and Referrals
Lesson 3: Leverage Your Community to Grow Your Brand
Module 7 – Review and Refine
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