Anatomy of a Perfect Landing Page
A headline is the first thing that catches a users attention and if it fails
to make an impact it could lead to a higher bounce rate.
Therefore, when creating a click-worthy headline make sure
that it is short & simple, comprise a benefit and include words that build up curiosity.
When creating a copy for your landing page you need to focus on the benefits rather than the
features. Your landing page copy needs to be persuasive if you
want to keep your audience engaged and thus, ensure that the landing page copy is brief with
the benefits clearly stated and to improve readability, make use of bullets.
A call-to-action button draws the audience attention towards
the next step that you want them to
take. When it comes to creating an effective CTA make sure that
you use large fonts & bright
colours that catches users attention instantly.
Place it above-the-fold and add a brief yet actionable text like ‘Try it for Free.’
While contrasting colour scheme seems to work best, it is
important that you test varied colours before settling on any one.
The thumb rule is to add no more than 2 colours and you may want to play by this rule
if you want to create a visually striking landing page design.
Content with images gets 94% more total views than those without. Further, personalised
images work better than Stock photos when it comes to
enhancing user engagement. Thus, make use of real high-
quality photos of your product or service or your staff/team if you want to boost conversion.
Social proof and trust symbols help enhance the credibility of
your landing page. By displaying social engagement numbers like
subscribers and followers able to win the trust of your audience.
Similarly, Trust symbols like MacAfee Secure and SSL assure
your audience that your landing page is safe & secure.
Testimonials are another social proof. By incorporating authentic
testimonials on your landing able to display the experiences of your
page you are existing clients/customers who have used your product
or service and found them useful. And this, in turn, helps increase
user trust and boost brand’s credibility.
Providing your audience with too many choices diverts their
attention from the goal that you want them to accomplish leading
to a higher bounce rate. Therefore, when designing a
landing page do away with unnecessary links in order to
improve user experience and to increase the conversion rate.
When it comes to the anatomy of a great landing page, an
optimised lead capture form is the most vital part that’ll ensure
that you get your money’s worth. A perfect lead generation form is offering, is short and
proportionate to what you are simple with relevant fields and is
goal-oriented which will help you garner more qualified leads.
The placement of your lead generation form plays a crucial
role in the success of your landing page. It is a simple fact that
anything that is placed above-the-fold gets the most number of
eyeballs. Thus, for greater conversion, you too need to
adhere to this principle when designing a landing page.
There is no one-size-fits-all when it comes to landing page designs.
The landing page design best practices that work for one
business may not work for another. Hence, running a test
on different versions of your landing page is important in
order to create that perfect, well-optimised and high converting
landing page for your business
website.